But before I let you discover our thinking and insights, let me share with you one that I personally believe is going to reshape our industry: the collision of Entertainment, Marketing and Communications, where brands source all of their communications content from people’s passions, from music to sports to gaming, entertainment, pop culture, fashion. Our global trend hunters from the Havas Sports & Entertainment network, the wi- der Havas Village family and our external partners USC and Music Dealers, have sourced and anticipated what’s hot, what’s getting hotter and what will be fizzling out in 2015. RE-IMAGINING TODAY’S BLOCKBUSTER THROUGH FOREWORD.2015 TRENDS REVIEW CAMPAIGNS PREDICTIONSĢ015 trends predictions 2014 trends review 2014 favorite campaigns.In the future, consumers willīe able to purchase from their televisionĪs editorial reinvents itself, success ofĮditorial, television shows and supportingīy Tammy Smulders, SCB PARTNERS (HAVAS MEDIA) - 2015, we will start to see magazine edi-īy Tammy Smulders, SCB PARTNERS (HAVAS MEDIA) - REINVENTION In 2015, we Recent launch of international print publi-Ĭation Porter. Own editorial titles, such as Net-A-Porter’s Pure-play internet retailers launching their

Investments in high fashion e-tailers Moda Product - straight from editorial spreads, Gazines to buy a handbag, lipstick or other Years, consumers will head to digital ma. Sing, social media or street style, and head They want from magazine editorial, adverti. In 2015, we will start to see magazine edi.

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